What Is Skinimalism And How Will It Improve Your Beauty Regime


Skinimalism is a combination of skin and minimalism. Squeeze the two words together and what have you got? Skinimalism.

But what does skinimalism actually mean? Everyone will have their own definition but  for The Flower Power Company, skinimalism means simplifying your beauty regime and embracing the fact that less really can be more.

Skinimalist Ingredients

Following a skin cancer diagnosis, I became fanatical about researching what I was putting on my skin. I turned the back of my skincare products over and started scanning the ingredients. It was quite a revelation and led to the development of the first product for The Flower Power Company which I wanted to be simple, very effective, beautiful, gentle and pure.

This mission was flying in the face of what I was reading on the back of products that I had lurking in my bathroom cupboard that had a whole host of surprising ingredients mentioned on their appealing packaging. I found products with SLS, SLES and Parabens in them. Palm oils, mineral oils from petroleum and a whole host of questionable artificial ingredients.

I got a bin bag, threw them out and began my hunt for pure, simple, natural ingredients that had been used for centuries across the globe to enhance natural beauty. A year later our cult following, The Flower Power Company Radiant Flower Facial Oil was born.

Skinimalism Means Less Beauty Products Are Required

The beautiful thing about the skinimalist movement is that it makes you question the need for 101 beauty products when just a handful can do.

Marketing folk have convinced us all that we need moisturiser, day cream, night cream, primer and much more, even before we have reached into our makeup bag to add colour and definition.

When you break it all down, what you need for beautiful skin is hydration. How does the body do this naturally? By drinking fluids and by the natural oils that lock this moisture barrier into your skin.

By giving your natural skin oils a super flower boost, we now believe one product can do the job of at least 5. Apply our Radiant Flower Facial Oil after cleansing and see for yourself if you need anything else.

So in the words of minimalism queen Marie Kondo, make sure what you own sparks joy and for The Flower Power Company, this also applies to what you put on your skin.

CJ xx

Skinimalism beauty and skincare



The Flower Power Company Journey Starts Here!

Claire Founder of Natural Skincare Business The Flower Power Company
Claire Founder of The Flower Power Company

Welcome to The Flower Power Company news area of our website. It has been an interesting journey so far, developing our range of natural, vegan and cruelty free skincare products, made here in the UK.

When did the idea begin? Almost 4 decades ago while I picked flowers in my family garden at our home called Hermitage in the lovely Lancashire countryside.

As a little girl I tried to make flowers into perfumes and face creams with limited results…. Who knew that rose petals stuffed in a jam jar with water don’t always create the perfect fragrance!

Life then got in the way and my passion for flowers was pushed to the bottom of a long to do list but my childhood home was still there to remind me what I really wanted to do.

Long summer days and balmy evenings were spent wandering amongst the flowers with my wonderful parents who taught me literally to stop to smell the roses.

My dad passed suddenly away in 2017 then 6 weeks later my mum was diagnosed with terminal cancer and my world turned upside down. I cared for her and spent a year absorbing the wisdom that the beauty of life was in nature before she passed away too.

My mum and I watched clouds pass, birds, bees, ladybirds and butterflies come to visit us and enjoyed watching the flowers grow. Treasured memories forever.

Grief then took over my life. Waves crashed over as I rebuilt my childhood home into a home for my small family. The garden gave me such comfort and stopping to smell the roses and admire the flowers slowly brought me back to life.

A skin cancer diagnosis then stopped my world spinning again but it also put everything into perspective. Wellness, thinking about what you put on your skin and doing what you really want in life took over my thinking.

After much research into skincare and product ingredients and talking to dermatologists, The Flower Power Company was born with the mission to make the world a more beautiful place, by using the amazing power of flowers. The first product is our natural, organic facial oil and we have plans germinating for many more….

Much love and thank you for joining me on my journey.

CJ xx